Irene Belluzzo's profile

Eterna Vintage & Conscious Goods




Eterna Vintage & Conscious Goods


Welcome to ETERNA Vintage and Conscious Goods, where timeless style meets mindful living. 
Step into a world where every item has a story to tell, and every purchase contributes to a more sustainable 
and conscious lifestyle.

Born from the idea of ​​three individuals who sought to merge the concept of sustainability with spreading a message through talks and workshops. They passionately select each item with an eye for quality, craftsmanship, and a commitment to reducing our environmental footprint.

With these ideals in mind, I decided to create a brand that could represent these values, the passion, and the positive vibes of its owners. The idea was to move away from the classic aesthetics associated with the vintage world and design a more eccentric and fun visual identity.

ETERNA is more than just a store: it's an invitation to explore a world of good vibes, where every purchase becomes an act of awareness and commitment to a better future.


Client: Eterna Vintage
Design Team: Irene Belluzzo (Graphic Designer), Mattia Bonizzato (Photographer) and Apollo Studios
Services: Brand Identity, Label Design, Bags, Window Shop and Social Communication
Year: 2024



Eterna Vintage & Conscious Goods
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Eterna Vintage & Conscious Goods

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